Saturday, July 21, 2007

UPS: Is it only meant for 'quick delivery'?

I've read bits about UPS from Friedman's book 'The World Is Flat', and I was enthralled! I browse through its website and read its details thoroughly, and I was even more enthralled!

UPS is not just about getting a few documents delivered from one side of the world to the other at high speed. They do loads of other things we simply couldn't imagine. In the book that I've read, Friedman gave a simple example. It's a story on a customer who has a problem with his Toshiba computer and wanted to get it repaired by Toshiba's computer engineer.

The kid would call Toshiba Customer Service and explained his problem. The guy on the other side of the phone advised him to send the computer to any UPS store nearby so that they could deliver the computer to Toshiba' lab at HQ. UPS received the computer, and processed it's delivery. They sent the computer to Toshiba's HQ and had it repaired. Toshiba's HQ then sent the computer to it's nearest UPS store, and the delivery guy will send it back to the customer.....phew!

UPS realised this problem and felt that they could increase their efficiency by reducing it's proxy. UPS dealt with Toshiba that they'll (UPS) have their own computer engineer working at UPS offices, dealing with Toshiba's customers' computer problems. See how this goes...

The kid called Toshiba's CS, and been told to send it to the nearest UPS store. The computer had been sent. The UPS receptionist brought the computer to the back of the office where there were a few computer engineers repairing computers. They repaired the kid's computer. And the day after, they'll send it back to the kid. How's that?! I think that's kinda cool.

That's what Friedman called 'Insourcing'. And this method had been used by UPS in loads of other companies!

Might want to give UPS a call. For no reason. (really?!)

2 comments:

ihsan_huhu said...

they may have veri niice telephone operators then...

hohoo

Anonymous said...

Mcm dalam iklan...
"Which Mr. Chang?"